Robiii is a Quebec brand of educational toys that produces and develops toys and tools that promote the cognitive development of children .
The company attaches great importance to innovation and education. The three "i's" in Robiii represent the process of innovation:
The objective is to develop the world of tomorrow by helping today's youth.
Founded, when he was only 17, by Antoine Robillard, or just Robi as he likes to be called, the company was a real lifeline for Robi.
Suffering from attention deficit hyperactivity disorder (ADHD), coupled with difficulties learning to read (dyslexia), written expression (dysorthographia) and writing (dysgraphia), he was desperate to find a solution to help his learning at school.
It was then that he created, after several attempts, the Roliii, a ring which looks like a small tractor wheel and which slips around the pencil. By rotating it on the pencil, his fingers being occupied, it is then easier for him to concentrate.
Robiii's first product was born. The rest is almost fiction.
As Anne Drolet du Soleil said so well in 2018 during an interview with Robi, we are witnessing the “success of failure”.